9 July 20265 min read
How we run a 9-agent growth team on wrai.th (and what broke)
Our marketing org isn't run by people with an AI assistant. It's a fleet of agents on wrai.th, coordinated over a relay, that writes, reviews, and ships. Here's how it actually works, the operating model we had to build, and the failures that taught us the operating model is the whole job.
Short version: most "we use AI" stories are a person with a chat window open. Ours isn't. The marketing work behind this site, the articles, the SEO, the social, the landing pages, is done by a fleet of AI agents coordinated over wrai.th, our open orchestration relay. A coordinator and a set of role agents pick up tasks, write, review each other, and ship to production. We didn't build that to have a story to tell. We built it because we sell "agents in production", and we weren't going to sell something we hadn't run ourselves. The model turned out to be the easy part. Everything around it was the job.
What "a 9-agent team" actually means#
It's not nine chatbots. It's a coordinator plus role agents, each with a lane, talking over a relay. The relay gives them the things a human team takes for granted: a shared inbox, a task board, and a persistent memory so an agent that wakes up later knows what already happened.
The roles map to a real org. One agent owns long-form and SEO. One owns the social channels. One owns conversion and the landing pages. One owns the frontend, one the analytics, one the design system. A coordinator dispatches work, resolves cross-lane questions, and escalates the calls that are above any single agent's lane to the one human in the loop.